About Pet Health Creative
We make social video for people who take pet health seriously.
Pet Health Creative is a small social media video marketing studio for veterinary clinics and pet health brands in Malaysia.
Between the three of us, we have spent more than a decade working across video, social media, SEO, analytics and digital growth. A lot of that work has been with startups and smaller businesses, including brands in pet care and health.
Pet health ended up being the place where all of those skills made the most sense together.
Because people are pretty careful about what they give their animals and who they trust to care for them. A nice-looking Reel might get attention, but if the person watching still does not understand what you do, why your product exists or whether they can trust you, it has not really done much.
That is the work we are interested in.
No mysterious team behind the team
You work with us. Actually us.
If search research turns up a really good video topic, that information does not have to travel through three departments before it reaches the person holding the camera.
That is one of the nice things about being small. Things move faster and fewer good ideas get mangled along the way.
Meet the team
Three people.
Fewer handoffs.
The people thinking about the work are also close to making it.
Arya Arjuna
Founder · Video Director + Social Video
Arya handles the visual side of PHC.
He has spent years shooting, editing and making social content, and he is very good at taking something that sounds dry on paper and finding the part that is actually worth watching.
That matters in pet health because a lot of useful information can get technical fast. There is a difference between a veterinarian explaining something naturally and a veterinarian being forced to perform a script that sounds like an advertisement. Arya is much more interested in the first one.
He plans the shoot, directs it, works out what footage we actually need and shapes the story in the edit.
Also pretty comfortable with the fact that animals do not care about production schedules, which is useful in this line of work.
Aza Wu
Search, Strategy + Data
Aza is usually thinking about what should happen before and after the video gets filmed.
Their background is in SEO, SEM, AEO, GEO, analytics and digital growth, so a lot of the job is looking at behaviour and trying to work out what is actually useful.
What are people Googling? Where are they landing? Why is one page bringing in people who buy while another one brings in thousands of visitors who disappear immediately? What keeps coming up in search? What is the audience actually responding to on social?
And does this question really need a blog article, or would it make much more sense as a 40-second video?
The point is not to make the graphs look impressive. It is to make better decisions.
Moira Lee
Operations + Project Management
Moira is the person making sure all of those ideas turn into actual work instead of sitting in a Notion board forever.
She manages filming schedules, approvals, deliverables, feedback and the dozens of small things that nobody notices when they are going well and everybody notices immediately when they are not.
For clients, that means you should not have to spend half your week chasing us to find out where something is.
You know what is happening, what we need from you and what comes next.
Content with a reason
We do not need to post just because it’s Tuesday.
Most pet owners are already drowning in information.
There is a TikTok saying one thing, a Reddit thread saying another, an AI article summarising both, a sponsored product, a veterinarian on Instagram, five reviews and somebody’s aunt insisting she knows what worked for her dog.
So no, we do not think the answer is automatically more content.
The better question is: what does somebody actually need from you right now?
Maybe clients keep asking the same thing at reception. Maybe people are searching for a service you barely mention on your website. Maybe a product feature makes complete sense to your team and absolutely no sense to the customer. Maybe one of your vets explains something beautifully in person and nobody outside the clinic ever gets to hear it.
That is usually where we start.
Not with “we need 12 posts this month.” With “what is actually worth talking about?”
Creative + context
The video should look good. It should also have a point.
We obviously care about how the work looks.
Arya is not going to suddenly stop caring about framing because we found a good keyword.
But we like having something behind the creative decision too.
What are people trying to understand?
Search data might reveal one pet-health problem that keeps coming up.
What do you explain every day?
Your staff may be answering the same useful question again and again.
What holds attention?
Social data may show that people stay longer when a vet speaks directly to camera.
Maybe the next piece is a vet explaining it plainly. Maybe it is a product demo. Maybe the founder needs to explain why a certain ingredient is in the formula. Maybe the entire concept gets derailed because the cat decides the microphone is more interesting than the product.
That happens too.
The point is that we are not guessing from a blank content calendar. We are using what people are already doing, asking and responding to as a starting point.
Small by design
PHC also came out of a very practical frustration.
A lot of us came up working with startups and smaller businesses. And there is a pattern you see pretty quickly.
One junior hire. Eight different jobs.
- TikTok
- Video
- Editing
- Copy
- Design
- Ads
- SEO
- Analytics
- Strategy
A company finally gets RM3,000 or RM4,000 a month for marketing, hires one junior person and expects them to cover all of it. That is not really fair to the person they hired, and it usually does not work particularly well for the business either.
Senior people, close to the work.
- Strategy
- Filming
- Editing
- Search
- Data
- Project management
Then there is the agency version, where the senior team sells you the project and once the contract is signed you mostly speak to someone much more junior. We did not really want to build either of those. So PHC stays small on purpose. You work directly with the people actually doing the work.
That direct-founder model is part of the structure, not just something we say in a pitch.
Senior input where it matters
We’re not selling you eight hours in a chair.
We are not pretending to be three full-time members of your internal marketing department. We are not there from 9 to 5. You probably do not need us to be.
What you are getting is senior input where it actually matters: figuring out what to make, planning the shoot, producing the video, looking at the search and performance data, getting everything out the door and deciding what should happen next.
We care much more about whether something worked than whether we can prove we spent an impressive number of hours making it.